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Genre/Form: | Documentary films Feature films Documentaries (motion picture genre) Optical disks Video recordings DVDs |
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Named Person: | William McDonough; Michael Braungart; Michael Braungart; William McDonough; William McDonough; Michael Braungart |
Material Type: | Videorecording |
Document Type: | Visual material |
All Authors / Contributors: |
Rob van Hattum; Madeleine Somer; Karin Spiegel; William McDonough; Michael Braungart; Icarus Films.; VPRO.; First Run/Icarus Films. |
OCLC Number: | 180065575 |
Language Note: | In English. |
Notes: | This disc has been recorded using DVD-R equipment and may not play in all DVD players or drives. Originally produced in 2006 for broadcast by the Dutch television network VPRO as an episode of the series television series Tegenlicht [Backlight] on December 17, 2007. |
Credits: | Camera, Niels van 't Hoff ; filmcutting, Jeroen van den Berk ; research, Gijs Meyer Swantee. |
Performer(s): | Featuring, William McDonough, Michael Braungart; commentators, Albin Kälin, John Hoke, Andy Lock, Timothy O'Brien. |
Awards: | Winner, 2006 Beijing International Science Film Festival--Silver Dragon; Winner, Prix de la Terre, PariScience Film Festival ; Winner, Midas Award, EuroPAWS Awards Evening for the Environmental Sciences. |
Description: | 1 videodisc (approximately 51 min.) : sound, color ; 4 3/4 in. |
Details: | DVD-R. |
Contents: | The problem -- McDonough & Braungart -- Cradle to cradle -- No more waste -- Herman Miller -- Ford Motor Company -- China's circular economy. |
Other Titles: | Waste equals food Tegenlicht (Television program) |
Responsibility: | A First Run/Icarus Films release ; Backlight ; VPRO ; director, Rob van Hattum ; producers, Madeleine Somer, Karin Spiegel. |
Abstract:
Reviews
Educational Media Reviews Online (1)
Waste = Food

The documentary has seven chapters that can be easily selected from the main menu. The chapters start with an introduction to the problem of waste, followed by interviews with William McDonough and Michael Braungart, discussing their beliefs and motivations for the work they do and how they came to collaborate together. The interviews are followed by their theory of “Cradle to Cradle,” which is also presented in their book of the same title.
The remaining chapters deal with two famous American manufacturing facilities, Herman Miller, a furniture manufacturer, Ford Motor Company, and a housing program in China. Both manufacturers had new buildings built to replace aging structures. These two chapters would be of great interest to anyone in business who is interested in ecologically sustainable manufacturing. The executives interviewed all note their initial skepticism of working with McDonough and Braungart. One recurring point is how uneasy Braungart’s prior association with Greenpeace made the executives feel. I was struck by how enthusiastic all the businessmen are after seeing the final results of the new buildings. The Ford Motor Company executive speaks about how the Triple Bottom Line is a frequent discussion topic (heavy on the environment, a little on the social aspect and nothing on the profit) but that of all the people he has encountered, only McDonough and Braungart have done something that makes good business sense while promoting intelligent product systems.
This documentary will be of interest to environmentalists, social scientists, chemists, architects and business people. McDonough and Braungart demonstrate how the “what if” questions and the resolve to do more than just “sustain” the environment lead to very creative, efficient and effective ways to eradicate waste.
Awards
- Silver Dragon, 2006 Beijing International Science Film Festival


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Related Subjects:(14)
- McDonough, William.
- Braungart, Michael, -- 1958-
- Recycling (Waste, etc.)
- Industrial management -- Environmental aspects.
- Green chemistry.
- Biodegradable products.
- Environmental economics.
- Environmental responsibility.
- Buildings -- Environmental engineering.
- Product design -- Environmental aspects.
- Manufactures -- Environmental aspects.
- Sustainable architecture.
- Braungart, Michael, -- 1958-.
- Environmental chemistry -- Industrial applications.
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