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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/237886214 Title: Understanding digital marketing : marketing strategies for engaging the digital generation Author: Damian Ryan; Calvin Jones Publisher: London ; Philadelphia : Kogan Page, 2009. ISBN/ISSN: 9780749453893 0749453893 OCLC:237886214

  
  

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Understanding digital marketing : marketing strategies for engaging the digital generation

Author:	Damian Ryan; Calvin Jones
Publisher:	London ; Philadelphia : Kogan Page, 2009.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	"The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies."--Jacket.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Internet marketing. Social media. Strategic planning. View all subjects
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