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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1129819025 Title: Scientific reassessment of the publishing evolution: a media-archaeological approach to prospective studies of book as medium. Author: Milena Tsvetkova Publisher: Mannheim 2019 OCLC:1129819025

  
  

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Scientific reassessment of the publishing evolution: a media-archaeological approach to prospective studies of book as medium.

Author:	Milena Tsvetkova
Publisher:	Mannheim 2019
Edition/Format:	eBook : Document : English
Summary:	Abstract: Modern media are characterized by extraordinary diversification and derivatisation. Multimodality has become central to all factors of the communication process - sources, codes, messages, channels and networks, intermediaries and agents, as well as end recipients. The most serious collisions occur in the field of publishing and books. Object of the research: A formal reason for this article is the 550th anniversary from the death of Johannes Gutenberg (ca. 1400-1468) used to re-examine and re-define the book as the oldest and, at the same time, most promising media in the world of publishing. Purpose of the research: To revise the periodisation of the publishing evolution outside the four phases of the 560-year biography of the print format of the book: incunables or early- printed books, post- incunables or first-printed books, old-printed books, and new-printed books or contemporary printed books. Methodology/approach: The archaeological approach to the study of media reveals la  Read more...
Rating:	based on 1 rating(s) 0 with reviews - Be the first.
Subjects	(thesoz)Medien (thesoz)Buch (thesoz)historische Entwicklung View all subjects
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