Nuts! : Southwest Airlines' crazy recipe for business and personal success (Book, 1996) [WorldCat.org]
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Nuts! : Southwest Airlines' crazy recipe for business and personal success

Author: Kevin Freiberg; Jackie Freiberg
Publisher: Austin, Tex. : Bard Books, ©1996.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
Describes the events and people who shaped the culture, character, and personality of Southwest Airlines, discusses the main elements of the company's success, explores the way leadership is practiced at Southwest, and looks at what may happen to the airline after the retirement of CEO Herb Kelleher.
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Additional Physical Format: Online version:
Freiberg, Kevin, 1958-
Nuts!
Austin, Tex. : Bard Books, ©1996
(OCoLC)694112299
Document Type: Book
All Authors / Contributors: Kevin Freiberg; Jackie Freiberg
ISBN: 1885167180 9781885167187
OCLC Number: 35008073
Description: xxi, 363 pages : illustrations (some color) ; 24 cm
Contents: Nuts? ... you decide --
Goliath meets David --
The battle heats up --
A maverick emerges --
Flying in the fact of conformity --
"Professionals" need not apply --
Kill the bureaucracy --
Act like an owner --
Learn like crazy --
Don't fear failure --
One great big family --
Keeping the spirit alive --
The art of celebrating milestones --
Celebrating people with big hearts --
Still nuts after all these years --
Luv --
Compassion for the community --
Unconventional advertising --
Customers come second --
Employees come first --
Leaders leading leaders --
Leadership from the inside out --
Go nuts!
Responsibility: Kevin Freiberg and Jackie Freiberg ; foreword by Tom Peters.

Abstract:

Describes the events and people who shaped the culture, character, and personality of Southwest Airlines, discusses the main elements of the company's success, explores the way leadership is practiced at Southwest, and looks at what may happen to the airline after the retirement of CEO Herb Kelleher.

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