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Additional Physical Format: | Online version: Freiberg, Kevin, 1958- Nuts! Austin, Tex. : Bard Books, ©1996 (OCoLC)694112299 |
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Document Type: | Book |
All Authors / Contributors: |
Kevin Freiberg; Jackie Freiberg |
ISBN: | 1885167180 9781885167187 |
OCLC Number: | 35008073 |
Description: | xxi, 363 pages : illustrations (some color) ; 24 cm |
Contents: | Nuts? ... you decide -- Goliath meets David -- The battle heats up -- A maverick emerges -- Flying in the fact of conformity -- "Professionals" need not apply -- Kill the bureaucracy -- Act like an owner -- Learn like crazy -- Don't fear failure -- One great big family -- Keeping the spirit alive -- The art of celebrating milestones -- Celebrating people with big hearts -- Still nuts after all these years -- Luv -- Compassion for the community -- Unconventional advertising -- Customers come second -- Employees come first -- Leaders leading leaders -- Leadership from the inside out -- Go nuts! |
Responsibility: | Kevin Freiberg and Jackie Freiberg ; foreword by Tom Peters. |
Abstract:
Describes the events and people who shaped the culture, character, and personality of Southwest Airlines, discusses the main elements of the company's success, explores the way leadership is practiced at Southwest, and looks at what may happen to the airline after the retirement of CEO Herb Kelleher.
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Related Subjects:(7)
- Southwest Airlines Co.
- Airlines -- United States -- Management.
- Compagnies de transport aérien -- États-Unis -- Gestion.
- Airlines -- Management.
- United States.
- compagnie de transport aérien -- gestion d'entreprise -- Southwest Airlines (Etats-Unis)
- compagnie de transport aérien -- direction d'entreprise -- Southwest Airlines (Etats-Unis)
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