Find a copy in the library
Finding libraries that hold this item...
Details
Genre/Form: | Textbooks |
---|---|
Document Type: | Book |
All Authors / Contributors: |
William G Zikmund; Ben Lowe; Hume Winzar; Steven D'Alessandro; Barry J Babin |
ISBN: | 9780170438964 0170438961 |
OCLC Number: | 1180195407 |
Notes: | Includes index. |
Description: | xxv, 622 pages : colour illustrations ; 26 cm |
Contents: | Part 1: Introduction to the research process1. The role of marketing research and the research processPart 2: Defining the problem2. Problem definition and the research processPart 3: Planning the research design3. Qualitative research4. Secondary research and big data5. Survey research6. Observation7. Experimental research and test marketing8. Measurement9. Questionnaire designPart 4: Planning the sample10. Sampling: sample design and sample sizePart 5: Collecting the data11. Data preparationPart 6: Analysing the data12. Univariate statistical analysis: a recap of inferential statistics13. Bivariate statistical analysis: tests of differences14. Bivariate statistical analysis: tests of association15. Multivariate statistical analysisPart 7: Formulating conclusions and writing the final report16. Communicating research results: research report, oral presentation and research follow-up |
Responsibility: | William Zikmund, William Zikmund, Ben Lowe, Hume Winzar, Steve D'Alessandro, Barry Babin. |
Reviews
User-contributed reviews
Add a review and share your thoughts with other readers.
Be the first.
Add a review and share your thoughts with other readers.
Be the first.


Tags
Add tags for "Marketing research".
All user tags (3)
View most popular tags as: tag list
| tag cloud
View most popular tags as:
tag list
| tag cloud
- finding (by 1 person)
- information (by 1 person)
- research (by 1 person)
- 1 items are tagged withfinding
- 1 items are tagged withinformation
- 1 items are tagged withresearch
Similar Items
Related Subjects:(3)
User lists with this item (4)
- Marketing(155 items)
by Noussaiba updated 2021-10-24
- LaNumérisationdesbibliothèques(175 items)
by soundous updated 2021-10-22
- Autodidacts Finding Information(10 items)
by PhillipBatz updated 2021-07-30
- Planilhas(10 items)
by cardoso81priscila updated 2021-05-11