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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/223370177 Title: Advertising 2.0 : social media marketing in a Web 2.0 world Author: Tracy L Tuten Publisher: Westport, Conn. : Praeger, 2008. ISBN/ISSN: 9780313352966 0313352968 OCLC:223370177

  
  

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Advertising 2.0 : social media marketing in a Web 2.0 world

Author:	Tracy L Tuten
Publisher:	Westport, Conn. : Praeger, 2008.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	"Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application."--Jacket.  Read more...
Rating:	based on 1 rating(s) 0 with reviews - Be the first.
Subjects	Internet advertising. Internet marketing. Branding (Marketing) View all subjects
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