Product development : an engineer's guide to business considerations, real-world product testing, and launch (eBook, 2022) [WorldCat.org]
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Product development : an engineer's guide to business considerations, real-world product testing, and launch
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Product development : an engineer's guide to business considerations, real-world product testing, and launch

Author: David V Tennant
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2022. ©2022
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"My formal academic training began as a student of mechanical engineering. Simultaneously, I worked part time as a designer to pay for my education. In this case, my work allowed me to see how products were developed to the lower level where I was doing the technical drawing. And my engineering education helped me learn the limits of materials, think about product technical features, and how to apply mathematical  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Tennant, David V.
Product development
Hoboken, New Jersey : John Wiley & Sons, [2022]
(DLC) 2021060385
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David V Tennant
ISBN: 9781119780205 1119780209 1119780179 9781119780182 1119780187 9781119780175
OCLC Number: 1302334811
Description: 1 online resource (ix, 222 pages) : illustrations (some color)
Contents:
Responsibility: David V. Tennant.

Abstract:

"My formal academic training began as a student of mechanical engineering. Simultaneously, I worked part time as a designer to pay for my education. In this case, my work allowed me to see how products were developed to the lower level where I was doing the technical drawing. And my engineering education helped me learn the limits of materials, think about product technical features, and how to apply mathematical formulas to solve technical problems. However, nowhere did I learn about how products are really developed. What drives a company to success? How do companies know which products will be accepted in the marketplace? What is a marketplace or a market segment? As a result, my education and early work experience taught me a lot about applying engineering principals, but I had no knowledge of marketing, sales, business finance, C-level executive support, or how R&D (research and development) and the other areas are supposed to all work together. I simply (and naively) believed that new products were developed and launched by the engineering department. The product that had the better design would always be preferred by consumers. Since those days in college, and my early career in engineering, I have come a long way to understanding that product development is a multi-faceted effort involving many diverse groups and talents. It is so much more than R&D or engineering."--

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