skip to content
Mobile marketing : the message revolution Preview this item
ClosePreview this item
Checking...

Mobile marketing : the message revolution

Author: Matt Haig
Publisher: London : Kogan Page, 2002.
Edition/Format:  Print book : EnglishView all editions and formats
Summary:
Mobile marketing [using SMS - the short messaging service to send text messages via mobile phones] is emerging as a direct and powerful way to communicate with customers. This is the first book devoted exclusively to exploring the potential of this new medium.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Matt Haig
ISBN: 0749437987 9780749437985
OCLC Number: 49044306
Notes: Includes index.
Description: xiv, 226 pages : illustrations ; 24 cm
Contents: Foreword / Steve Wunker --
The text phenomenon --
SMS: the quiet revolution --
Text benefits --
Marketing benefits --
Everything you ever wanted to know about text (but were afraid to ask) --
Balearic beginnings --
SMS pioneers --
SME SMS --
A limited canvas --
Types of campaign --
Beyond the youth market --
Text versus Web --
The mobile mindset --
Permission marketing --
Think narrow --
Mobile branding --
Building an infobrand --
Adding real value --
Pull and push --
Push marketing problems --
Pull marketing problems --
Viral marketing --
New York Celebrity Sightings: Learn from a viral phenomenon --
The mobile marketing menu --
Premium services --
Case study: Bridget Jones' Diary --
Paid content PC problems --
Paid content: mobile success --
Competitions --
Coupons --
Tickets --
Location, location, location --
Case study: location-based shopping --
Alerts --
Sponsorships --
Mobile payment services --
Mobile channels --
The best text you've ever had --
Two-way marketing --
A two-way medium --
Connected markets --
Getting personal --
Market research --
Text chat --
Case study: Ministry of Sound's two-way approach --
Responsible marketing --
The need for responsible marketing --
The spam problem --
Spam-free services --
Mobile marketing regulations --
Case study: spam stuck on the menu for South African mobile users --
Spam: industry perspectives --
Avoiding meassage fatigue --
Case study: Carlsberg's World Cup campaign --
Pull marketing --
Marketing to children --
Text overload --
Legal implications.
Responsibility: Matt Haig.
More information:

Abstract:

Mobile phones offer a unique opportunity for businesses to market their product on a one-to-one basis. In Mobile Marketing, Matt Haig looks into this medium: how to maximise it's use, how to avoid  Read more...

Reviews

User-contributed reviews

Tags

All user tags (5)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


\n\n

Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/49044306<\/a>> # Mobile marketing : the message revolution<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"49044306<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>> ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/dbpedia.org\/resource\/London<\/a>> ; # London<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/288846492#Topic\/mobiele_telefonie<\/a>> ; # Mobiele telefonie<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1146200<\/a>> ; # Telemarketing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/870196<\/a>> ; # Communication in marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/288846492#Topic\/marketingmix<\/a>> ; # Marketingmix<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1143138<\/a>> ; # Target marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/288846492#Topic\/computerunterstutztes_verfahren<\/a>> ; # Computerunterst\u00FCtztes Verfahren<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/288846492#Topic\/marketing<\/a>> ; # Marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/658.8002854692\/e21\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/312733138<\/a>> ; # Matt Haig<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2002<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Mobile marketing [using SMS - the short messaging service to send text messages via mobile phones] is emerging as a direct and powerful way to communicate with customers. This is the first book devoted exclusively to exploring the potential of this new medium.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/288846492<\/a>> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Mobile marketing : the message revolution<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"49044306<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/49044306#PublicationEvent\/london_kogan_page_2002<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/288846492#Agent\/kogan_page<\/a>> ; # Kogan Page<\/span>\n\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/bvbr.bib-bvb.de:8991\/F?func=service&doc_library=BVB01&doc_number=009900362&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780749437985<\/a>> ;\u00A0\u00A0\u00A0\numbel:isLike<\/a> <http:\/\/bnb.data.bl.uk\/id\/resource\/GBA2Y6529<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/49044306<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dbpedia.org\/resource\/London<\/a>> # London<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"London<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/dewey.info\/class\/658.8002854692\/e21\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/288846492#Agent\/kogan_page<\/a>> # Kogan Page<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Kogan Page<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/288846492#Topic\/computerunterstutztes_verfahren<\/a>> # Computerunterst\u00FCtztes Verfahren<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Computerunterst\u00FCtztes Verfahren<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/288846492#Topic\/marketing<\/a>> # Marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/288846492#Topic\/marketingmix<\/a>> # Marketingmix<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketingmix<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/288846492#Topic\/mobiele_telefonie<\/a>> # Mobiele telefonie<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Mobiele telefonie<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"enk<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1143138<\/a>> # Target marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Target marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1146200<\/a>> # Telemarketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Telemarketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/870196<\/a>> # Communication in marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Communication in marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/312733138<\/a>> # Matt Haig<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Haig<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Matt<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Matt Haig<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780749437985<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0749437987<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780749437985<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/49044306<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/49044306<\/a>> ; # Mobile marketing : the message revolution<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2020-05-20<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n